(LibertySociety.com) – According to a study by Forrester Analytics, TikTok’s numbers rose 13% from 2019 to 2021, shooting past Snapchat and Instagram in popularity during the month of November.
In November, the young social media platform zoomed past Snapchat and Instagram in weekly usage among kids aged 12 to 17 while Instagram’s popularity fell 7%, and Snapchat didn’t change at all.
TikTok usage surpassed Instagram this year among kids aged 12 to 17
Source: Forrester research https://t.co/ngvVvg3XkW pic.twitter.com/DRx9JjarIt
— Matt Navarra (@MattNavarra) November 19, 2021
The migration to the fast-paced video-sharing app shows a shift in how Gen Z wants to connect through social media and what they’re looking for in an online platform.
In 2018, ByteDance combined two popular applications to create what’s now known as TikTok. The attraction to TikTok among these teen users boils down to fun, pace, and positivity. Those surveyed revealed their preference was due to the “funnier videos” on the app. The younger generation also liked the freedom TikTok gave them to express themselves while offering them easy to consume short and entertaining videos.
Although the relatively new platform increased its popularity, YouTube is still the preferred social media platform in the age group. In fact, Forrester stated that 72% of kids aged 12 to 17 use the Google-owned app at least once a week.
It appears teens prefer video-sharing as a medium for communication. As long as that stays true, TikTok could continue to grow in popularity.
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