(LibertySociety.com) – Maxim Magazine, a popular men’s lifestyle publication, made waves by endorsing Donald Trump for the 2024 presidential election. The magazine announced the endorsement with a brief statement on X (formerly Twitter), featuring a vintage photo of Trump seated in a Lamborghini at Mar-a-Lago, with his wife Melania sitting on the car’s side. While the publication did not offer any detailed reasoning behind its endorsement, the visual and the brief statement were enough to grab attention.
Maxim, which was launched in 1998 by Felix Dennis, has long been known for its blend of entertainment, lifestyle, and provocative content aimed at the “modern man.” The magazine reached the height of its popularity in the early 2000s, boasting over 2.5 million subscribers at its peak. However, after several ownership changes, including a sale by founder Dennis for $250 million, Maxim has shifted primarily to digital content, with bi-monthly print issues still available for subscribers.
The magazine, now owned by Biglari Holdings and edited by Sardar Biglari, continues to maintain its presence through features like its famous “Hot 100” list, which was recently released and included celebrities like Sydney Sweeney and Elizabeth Hurley. Maxim’s endorsement of Trump signals a foray into the political sphere, something uncommon for lifestyle publications of its kind. The move aligns with the increasingly politicized landscape of media and celebrity endorsements in recent election cycles.
Maxim’s decision is part of the broader trend of media outlets and figures increasingly taking stances in the heated 2024 presidential race.
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