(LibertySociety.com) – Former President Donald Trump’s youngest son, Barron Trump, has been increasingly involved in shaping his father’s media strategy for the 2024 campaign. According to senior Trump strategist Jason Miller, Barron has taken on an active role in suggesting specific podcasts and media appearances for his father, which has turned out to be a major success for the campaign. Miller shared this insight during Politico Playbook’s Deep Dive podcast, emphasizing that Barron’s suggestions have led to record-breaking internet engagement for Trump, particularly on platforms popular among younger audiences.
“He’s been instrumental in recommending a number of the podcasts that we should do,” Miller explained. “Every single recommendation he’s had has turned out to be absolute ratings gold that’s broke the internet.” The Trump campaign has prioritized connecting with alternative media to reach younger voters and those who consume most of their news online, especially platforms like YouTube and popular podcasts.
Following Barron’s guidance, Trump has made appearances on the shows of several high-profile digital influencers, including Adin Ross, Logan Paul, and comedian Theo Von. Each of these platforms has a significant young male following, which Trump’s team has identified as a key demographic in energizing support for his campaign. Barron’s strategy taps into the growing trend of audiences moving away from traditional media outlets toward more personalized media experiences, like podcasts, where hosts often connect directly with viewers on a conversational level.
The former president is also set to sit down with Joe Rogan, host of one of the world’s most-watched podcasts, later this week. Rogan’s audience spans millions and includes listeners from across the political spectrum. Miller emphasized that non-traditional media is not only where millions are now getting their information but also allows Trump to engage with voters more personally and authentically, a strategy Miller credited to Barron’s keen media instincts.
In recent months, Trump’s podcast appearances have helped portray a more personal side of him, allowing discussions on his life experiences rather than campaign speeches alone. Miller noted that Barron’s role in identifying these opportunities has provided a unique advantage to the campaign, ensuring that Trump’s messaging reaches audiences that are less likely to engage with mainstream news.
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